Keyword Research by Rufox SEO
Rufox will develop a detailed keyword analysis report tailored for your business needs. The report will outline what exactly are the goals that are needed to be achieved and also what your potential customers are searching on the Internet to potentially find you and your competitors in your business sector. These search engine keywords and phrases will be used to make a plan used to build pages on your site. Targeting pages with focused keywords will drive focused and accurate traffic and driving focused traffic to your site.
Building a Theme for your new website
Using the established site-based optimisation process developed by Rufox, we will be working with you to ensure the theme of the site remains focused and accurate. New pages will be analysed and given the correct balance of keywords and content to ensure that you naturally achieve a good PageRank on Google. Ensuring that you have a focused site theme is vital throughout.
What is a Website Theme?
It tells a user what your sites about. Are you offering a Service, Wanting to sell items?, Do you have a specialist product? Whether you are offering a service or product, your site should make a constant reference to the key focus consistently.
Playing a vital part in the building of an optimised SEO structured site is the use of a constant theme. The Theme will further help the visitors of the site quickly understand what the main purpose of the site is.
Website Navigation
The simple aims of accurate and structured navigation is to provide the user with a smooth navigation experience and ensuring that your users don’t fall out of your site. This is called enhancing the “Stickiness” of your site.
Rufox specialises in creating pages that are Search Engine Friendly with a simple layout and also User Friendly. Using the Rufox system we will be able to provide a hierarchical layout to the site that allows users to easily navigate around your site allowing enhanced conversion rates.
Website Images ( good or bad)
Images are a visual representation of your site and a sales tool to aid in the understanding of what you offer. Professional use of images can provide enhanced ranking and a positive user experience and feedback. Inappropriate use of images misguides the user and sets a false user experience. When deciding on what images to display on your site for SEO purposes it is important to ensure that all images on the site are optimised and load efficiently. We aim to make professional sites that promote fast loading images and reduce the user potential for image drag, caused by large image files.
When developing a business website Rufox plan the site from the users prospective , as well as the search engines, to achieve a positive experience for the users. Rufox will work with the business to develop your web presence and provide your company with a site that is optimised for search engines and also visually a “sexy” site. Search Engine Optimisation is not a trade off against design.
Rufox aims to please both!